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It rhymes with “boy,” and a child’s wonder and uninhibited creative impulse is at the heart of this Amsterdam design house co-founded in 2001 by Netherlands design star Marcel Wanders. Then as now, Moooi’s aim is to crack conventions of modern design, providing a platform for the most experimental creatives around the world, including Studio Job, Bertjan Pot, Front and Neri&Hu, as well as creative director Wanders himself.

Some of Moooi’s beautifully eccentric pieces like the charred-wood Smoke Chair; the nearly life-size Horse Lamp; and Iconic Eyes, a dazzling hanging light made of BMW headlights, have become design icons. “We are not the kind of company that decides to produce a commercial chair and then contacts the right designer,” says Robin Bevers, who took the reins as CEO in 2015, after co-founder and Dutch design entrepreneur Casper Vissers stepped away. “It’s rather the other way round: they contact us.” From hotels to homes, the flights of fancy in furnishings, wallcoverings, rugs, lighting and décor from Moooi continue to marvel.